Dear residents of Austin, Texas—

There are 1300 bands in town, and you will be listening to some live music. Too broke to buy badges? Not going to 6th street? Oh, that’s all right. We’ll just wait for you at the place where you get your morning coffee. That neighborhood bar? Already there. Not planning to leave your house? You naïve motherfucker, because you haven’t soundproofed your windows, that’ll be just fine.

And if you don’t like the three-chord repertoire of the whiny alternative band playing down the street, you best go and get yourself on a guest list at a place that has a more discriminating taste in music. All your ears are belong to us. Resistance is futile. You will find a show you like or bleed out of your ears trying.

Sincerely,
South By